Exploring the Effectiveness of Generative AI-Powered Chatbots in Strengthening Consumer Trust and Enhancing Retention Capabilities for a Bank

Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/31230

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DC Field	Value	Language
dc.contributor.author	Lü, K	-
dc.date.accessioned	2025-05-13T18:52:55Z	-
dc.date.available	2025-05-13T18:52:55Z	-
dc.date.issued	2024-11-04	-
dc.identifier	ORCiD: Kevin Lü https://orcid.org/0000-0002-2588-9059	-
dc.identifier.citation	Lü, K. (2025) 'Exploring the Effectiveness of Generative AI-Powered Chatbots in Strengthening Consumer Trust and Enhancing Retention Capabilities for a Bank. Uxbridge: Brune University of London, pp. 1 - 1.	en_US
dc.identifier.uri	https://bura.brunel.ac.uk/handle/2438/31230	-
dc.description	[Report summary]	en_US
dc.description.abstract	The study explores the effectiveness of AI-powered chatbots in enhancing consumer trust and retention in a bank. It highlights how Generative AI based chatbots are revolutionizing customer interactions by offering personalized, efficient, and secure services. The paper discusses the integration of Generative AI in various functions, including customer service, fraud detection, and financial advice, emphasizing the role of chatbots in improving operational efficiency and customer satisfaction.	en_US
dc.format.medium	Electronic	-
dc.language.iso	en	en_US
dc.publisher	Brunel University of London	en_US
dc.title	Exploring the Effectiveness of Generative AI-Powered Chatbots in Strengthening Consumer Trust and Enhancing Retention Capabilities for a Bank	en_US
dc.type	Other	en_US
pubs.confidential	false	-
pubs.confidential	false	-
pubs.publication-status	Published	-
Appears in Collections:	Brunel Business School Research Papers

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