Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/31537
Title: Reusable Packaging Systems: Design recommendations for fostering and sustaining consumer adoption
Authors: Bradley, CG
Corsini, L
Baird, HM
Ceschin, F
Keywords: design;reusable packaging;user experience;circular economy.;sustainability
Issue Date: 24-Jun-2025
Publisher: Aalborg University Open Publishing
Citation: Bradley, C.G. et al. (2025) 'Reusable Packaging Systems: Design recommendations for fostering and sustaining consumer adoption', Proceedings of the 6th Product Lifetimes and the Environment Conference (PLATE2025), Aalborg, Denmark, 2-4 July, 10349, pp. 1 - 4. doi: 10.54337/plate2025-10337.
Abstract: Multiple factors influence the success and sustainability of reusable packaging systems, including consumer behaviour (Bradley & Corsini, 2023). Recent findings from UK trials emphasise the need for continued consumer engagement to ensure reusable packaging systems are profitable and provide environmental benefits(Tesco, 2021). Specifically, product categories with high turnover (e.g., household care, personal care and food & beverage) are considered preferable (IDG, 2021; Center for the Circular Economy & US Plastics Pact, 2025), but a change in consumer behaviour is needed to ensure sufficient reuse rates are met (WRAP, 2023; Center for the Circular Economy & US Plastics Pact, 2025). ...
Description: Presented at the 6th Product Lifetimes and the Environment Conference (PLATE2025), Aalborg, Denmark, 2-4 July 2025, Section: Track 1: Design for Longer Lasting Products and Buildings – Extended Abstracts.
URI: https://bura.brunel.ac.uk/handle/2438/31537
DOI: https://doi.org/10.54337/plate2025-10337
ISBN: 978-87-7642-060-4
ISSN: 2794-9540
Other Identifiers: ORCiD: Charles G. Bradley https://orcid.org/0000-0002-9495-6948
ORCiD: Lucia Corsini https://orcid.org/0000-0002-1080-960X
ORCiD: Harriet M. Baird https://orcid.org/0000-0002-1794-3131
ORCiD: Fabrizio Ceschin https://orcid.org/0000-0002-7273-9408
Extended abstract number: 10349
Appears in Collections:Brunel Design School Research Papers

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