Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/31758
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dc.contributor.authorLee, H-
dc.contributor.authorJammoul, K-
dc.contributor.authorLim, J-
dc.contributor.authorUthayasankar, S-
dc.contributor.authorChoi, J-
dc.date.accessioned2025-08-18T14:02:22Z-
dc.date.available2025-08-18T14:02:22Z-
dc.date.issued2025-
dc.identifierORCiD: Habin Lee https://orcid.org/0000-0003-0071-4874-
dc.identifier.citationLee, H. et al. (2025) 'Relational Commitment and Brand Loyalty in Member Initiated Online Brand Communities: The Trust-Commitment Theory Perspective', Asia Pacific Journal of Information Systems (APJIS), 0 (accepted, in press)en_US
dc.identifier.issn2288-5404-
dc.identifier.urihttp://bura.brunel.ac.uk/handle/2438/31758-
dc.description...en_US
dc.description.abstract...en_US
dc.description.sponsorshipThis work was supported by the Ministry of Education of the Republic of Korea and the National Research Foundation of Korea (NRF-2023S1A5A2A03084147).en_US
dc.language.isoen_USen_US
dc.publisherThe Korean Society of Management Information Systemsen_US
dc.rightsCreative Commons Attribution-NonCommercial-NoDerivatives 4.0 International-
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/-
dc.titleRelational Commitment and Brand Loyalty in Member Initiated Online Brand Communities: The Trust-Commitment Theory Perspectiveen_US
dc.typeArticleen_US
dc.relation.isPartOfAsia Pacific Journal of Information Systems (APJIS)-
pubs.publication-statusAccepted-
dc.rights.licensehttps://creativecommons.org/licenses/by-nc-nd/4.0/legalcode.en-
dc.rights.holderThe Korean Society of Management Information Systems-
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