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http://bura.brunel.ac.uk/handle/2438/31863| Title: | What Makes People So Fond of Food Travel Vlogs? A Preliminary Study |
| Authors: | Li, W Kim, YR Scarles, C |
| Keywords: | food travel vlog;storytelling;authenticity;intimacy;presence;Stimulus-Organism-Response model |
| Issue Date: | 15-Jan-2023 |
| Publisher: | Springer |
| Citation: | Li, W., Kim, Y.R. and Scarles, C. (2023) 'What Makes People So Fond of Food Travel Vlogs? A Preliminary Study', in B. Ferrer-Rosell,, D. Massimo,and K. Berezina (eds.) Information and Communication Technologies in Tourism 2023: Proceedings of the ENTER 2023 eTourism Conference, Johannesburg, South Africa, 18-20 January 2023. (Springer Proceedings in Business and Economics (SPBE)). Cham: Springer, pp. 154 - 159 |
| Abstract: | The large consumption of food travel vlogs during the COVID-19 pandemic shows its potential for destination promotion. However, little research has been done on this video form. This study explores the difference in food travel vlogs, short videos, live videos, and DMO promotion videos (DPVs) and concludes four distinctive characteristics of food travel vlogs (storytelling, authenticity, intimacy, and presence) through 38 semi-structured interviews. A Stimulus-Organism-Response (SOR) model-based conceptual framework is proposed to help understand the mechanism underlying the influence of food travel vlogs on travellers. This study hopes to provide theoretical and practical implications for destination management and vlogging practices. |
| URI: | https://bura.brunel.ac.uk/handle/2438/31863 |
| DOI: | https://doi.org/10.1007/978-3-031-25752-0_17 |
| ISBN: | 978-3-031-25751-3 (pbk) 978-3-031-25752-0 (ebk) |
| ISSN: | 2198-7246 |
| Other Identifiers: | ORCiD: Wenliang (Max) Li https://orcid.org/0000-0001-8342-7330 ORCiD: Yoo Ri Kim https://orcid.org/0000-0002-1451-3355 ORCiD: Caroline Scarles https://orcid.org/0000-0001-8279-3689 |
| Appears in Collections: | Brunel Business School Research Papers |
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