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http://bura.brunel.ac.uk/handle/2438/32880| Title: | MAKING FOOD EXPERIENCE DESIGN ACTIONABLE: A CUSTOMER-CENTRIC, PROCESS-BASED FRAMEWORK GROUNDED IN FOOD WELL-BEING |
| Authors: | Batat, W Addis, M Atakan, SS Manika, D Peter, PC Peterson Fronczek, L |
| Keywords: | design thinking;food experience design;food well-being;experiential marketing;marketing strategy;food innovation |
| Issue Date: | 2026 |
| Publisher: | Emerald |
| Citation: | Batat, W. et al. (2026) 'MAKING FOOD EXPERIENCE DESIGN ACTIONABLE: A CUSTOMER-CENTRIC, PROCESS-BASED FRAMEWORK GROUNDED IN FOOD WELL-BEING', European Journal of Marketing, 0 (accepted, in press) |
| Abstract: | ... |
| Description: | ... |
| URI: | https://bura.brunel.ac.uk/handle/2438/32880 |
| ISSN: | 0309-0566 |
| Appears in Collections: | Department of Business Analytics and Marketing Embargoed Research Papers * |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | Embargoed until publication. Copyright © 2026 Emerald Publishing Limited. This author accepted manuscript is deposited under a Creative Commons Attribution Non-commercial 4.0 International (CC BY-NC) licence. This means that anyone may distribute, adapt, and build upon the work for non-commercial purposes, subject to full attribution. If you wish to use this manuscript for commercial purposes, please contact permissions@emerald.com (see: https://www.emeraldgrouppublishing.com/publish-with-us/author-policies/our-open-research-policies#green). | 1.27 MB | Adobe PDF | View/Open |
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