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Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/33304
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dc.contributor.authorZha, D-
dc.contributor.authorZhang, C-
dc.contributor.authorForoudi, P-
dc.coverage.spatialNice, France-
dc.date.accessioned2026-05-15T17:13:23Z-
dc.date.available2026-05-15T17:13:23Z-
dc.date.issued2026-
dc.identifierORCiD: Dongmei Zha https://orcid.org/0000-0002-4886-1278-
dc.identifierORCiD: Pantea Foroudi https://orcid.org/0000-0003-4000-7023-
dc.identifier.citationZha, D., Zhang, C. and Foroudi, P. (2026) 'Examining the impact of digital traceability on sustainability performance: Considering the roles of traceability systems, enablers and drivers in a study of user perception in the context of China and the United Kingdom', 2026 AMA Global Marketing SIG Conference, Nice, France, 27–29 May [Accepted conference proceeding]. Available at: http://bura.brunel.ac.uk/handle/2438/33304 .en-GB
dc.identifier.urihttps://bura.brunel.ac.uk/handle/2438/33304-
dc.description...en-GB
dc.description.abstract...en-GB
dc.description.sponsorship...en-GB
dc.format.mediumpp. 1–22-
dc.languageEnglishen-GB
dc.language.isoengen-GB
dc.publisherBrunel University of Londonen-GB
dc.relation.urihttps://www.amaglobalsig.org/nice2026-
dc.source2026 AMA Global Marketing SIG Conference-
dc.source2026 AMA Global Marketing SIG Conference-
dc.titleExamining the impact of digital traceability on sustainability performance: Considering the roles of traceability systems, enablers and drivers in a study of user perception in the context of China and the United Kingdomen-GB
dc.typeConference Paperen-GB
dc.date.dateAccepted2026-01-13-
pubs.finish-date2026-05-29-
pubs.finish-date2026-05-29-
pubs.publication-statusAccepted-
pubs.start-date2026-05-27-
pubs.start-date2026-05-27-
dcterms.dateAccepted2026-01-13-
dc.contributor.orcidZha, Dongmei [0000-0002-4886-1278]-
dc.contributor.orcidForoudi, Pantea [0000-0003-4000-7023]-
Appears in Collections:Department of Business Analytics and Marketing Embargoed Research Papers *

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