Exploring the use and implications of comedy and humour in science and public science communication in Ghana

Abstract

This study explores the use of comedy and humour as tools for science communication in Ghana, where public understanding of and engagement with science remains limited. While science communication bridges the gap between experts and lay audiences, traditional dissemination methods often fail to resonate with diverse communities. Globally, humour has gained traction in science communication, yet its effectiveness in Ghana’s unique cultural context remains underexplored. This research examines how humour can enhance public understanding of science, focusing on audience preferences, the willingness of STEAM (Science, Technology, Engineering, Arts, and Mathematics) advocates to adopt humour-based approaches, and the overall reception of comedic science performances. Using a mixed-methods approach, including surveys, interviews, and participant observation, the study evaluated the effectiveness of stand-up comedy and other humorous formats in simplifying complex scientific concepts and fostering public engagement. Key findings reveal that participants reported improved message recall, heightened engagement, and reduced feelings of intimidation when scientific content was delivered through humour-based approaches. Audiences responded most positively to formats rooted in local cultural expressions, such as satire, storytelling, and dramatized performances. The research also found that integrating humour helped connect the linguistic and educational divides, making science more accessible to marginalised communities. However, challenges such as balancing entertainment with scientific accuracy and limited institutional support were noted. These findings offer cultural and societal insights into the role of comedy in science communication in Ghana and provide practical strategies for engaging diverse audiences. Ultimately, the study contributes to global discussions on innovative science communication by demonstrating that humour can translate scientific knowledge effectively while fostering trust and a deeper connection between scientists and the public.