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dc.contributor.authorAlhaiou, T-
dc.contributor.authorIrani, Z-
dc.contributor.authorAli, M-
dc.identifier.citationProceedings of the European and Mediterranean Conference on Information Systems, Izmir , 13-14 July 2009en
dc.description.abstractThe purpose of this paper is to propose a model for the relationship between eCRM and E-loyalty by conceptualizing that e-loyalty is influenced by e-satisfaction, e-trust, and multi-dimensional aspects of eCRM. In order to capture the full picture for this relationship, we attempt to cover the complete purchase experience by focusing on transaction cycle (Pre-Purchase, A-Purchase, and Post- Purchase).different Components of eCRM have differing effects on e-loyalty. This study strengthens the literature by adding different components of eCRM as a possible critical antecedent in the model of e-loyalty development and attempts to build a stronger holistic model by including eCRM features.en
dc.format.extent188463 bytes-
dc.subjectE-CRM, Transaction Cycle, E-satisfaction, E-trust, E-loyaltyen
dc.titleThe relationship between ecrm implementation and eloyalty at different adoption stages of transaction cycle: A conceptual framework and hypothesisen
dc.typeConference Paperen
Appears in Collections:Business and Management
Brunel Business School Research Papers

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