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DC Field | Value | Language |
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dc.contributor.author | Alhaiou, T | - |
dc.contributor.author | Irani, Z | - |
dc.contributor.author | Ali, M | - |
dc.coverage.spatial | 12 | en |
dc.date.accessioned | 2009-10-02T13:25:37Z | - |
dc.date.available | 2009-10-02T13:25:37Z | - |
dc.date.issued | 2009 | - |
dc.identifier.citation | Proceedings of the European and Mediterranean Conference on Information Systems, Izmir , 13-14 July 2009 | en |
dc.identifier.uri | http://bura.brunel.ac.uk/handle/2438/3673 | - |
dc.description.abstract | The purpose of this paper is to propose a model for the relationship between eCRM and E-loyalty by conceptualizing that e-loyalty is influenced by e-satisfaction, e-trust, and multi-dimensional aspects of eCRM. In order to capture the full picture for this relationship, we attempt to cover the complete purchase experience by focusing on transaction cycle (Pre-Purchase, A-Purchase, and Post- Purchase).different Components of eCRM have differing effects on e-loyalty. This study strengthens the literature by adding different components of eCRM as a possible critical antecedent in the model of e-loyalty development and attempts to build a stronger holistic model by including eCRM features. | en |
dc.format.extent | 188463 bytes | - |
dc.format.mimetype | application/pdf | - |
dc.language.iso | en | - |
dc.publisher | EMCIS | en |
dc.subject | E-CRM, Transaction Cycle, E-satisfaction, E-trust, E-loyalty | en |
dc.title | The relationship between ecrm implementation and eloyalty at different adoption stages of transaction cycle: A conceptual framework and hypothesis | en |
dc.type | Conference Paper | en |
Appears in Collections: | Business and Management Brunel Business School Research Papers |
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