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DC Field | Value | Language |
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dc.contributor.author | Sharif, AM | - |
dc.contributor.author | Ranchhod, A | - |
dc.date.accessioned | 2010-03-30T13:43:16Z | - |
dc.date.available | 2010-03-30T13:43:16Z | - |
dc.date.issued | 2009 | - |
dc.identifier.citation | Proceedings of the European and Mediterranean Conference on Information Systems (EMCIS 09), Izmir, Turkey, 13th- 14th July 2009, | en |
dc.identifier.isbn | 978-1-902316-70-3 | - |
dc.identifier.uri | http://bura.brunel.ac.uk/handle/2438/4233 | - |
dc.description.abstract | It is well understood that experiential learning provides an incentive and impetus for accelerated learning, especially in humanities and business-focussed studies. ICT-based synthetic and virtual environments can provide a rich and varied context within which to achieve this. Specifically, this paper attempts to provide empirical, survey-based analysis of the application of a business simulation game, MarkStrat, on undergraduate and postgraduate programmes in this vein. The paper subsequently posits the pedagogic benefit of using such business simulation games for the development of strategic management behaviours across student sample populations and derives subsequent results to highlight associated learning behaviours. | en |
dc.language.iso | en | en |
dc.publisher | EMCIS09 | en |
dc.subject | Business simulation | en |
dc.subject | Business game | en |
dc.subject | Strategic management | en |
dc.subject | Pedagogy | en |
dc.title | Using the markstrat business simulation to develop strategic management behaviours | en |
dc.type | Conference Paper | en |
Appears in Collections: | Business and Management Brunel Business School Research Papers |
Files in This Item:
File | Description | Size | Format | |
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EMCIS09 - Business Games and Simulations - 070509.pdf | 247.78 kB | Adobe PDF | View/Open |
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