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Title: Diverse virtual social networks: Implications for remote software testing teams
Authors: Khan, T
Pezeshki, V
Clear, F
Al-Kaabi, A
Keywords: Outsourcing;Diversity;Offshore;Culture
Issue Date: 2010
Publisher: EMCIS2010
Citation: Proceedings of the European and Mediterranean Conference on Information Systems, Abu Dhabi, UAE, 12-13 April 2010
Abstract: This paper evaluates offshore outsourcing in the IT testing industry and determines what conditions determine its success. There is particular focus on the influence of diversity in teams on group relationships. Two studies are described: the first, investigated the perceptions of professional software testers on the critical factors of offshore outsourcing; and the second study looked at the ability for diverse teams to form close working relationships through virtual networks. We find that overt diversity factors inhibit interaction across nationality boundaries. The limitations of virtual networks for fostering personal communications is apparent in preventing group members from overcoming the initial aversion to mix with out-group members, which could be achieved with closer and more personal communications between members with different diversity factors in normal face to face communications. Where software testing teams are outsourced globaly, and must rely on virtual communications, there seems potential for significant difficulties in developing close working relationships, which on the one hand, can be negative for group cohesion, but one the other hand, can be positive for encouraging imparitality.
Appears in Collections:Business and Management
Brunel Business School Research Papers

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