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Title: The pricing journey – The evolution of approach and execution as organisational pricing capability develops
Authors: Ford, M
Dennis, C
Keywords: Price;Pricing strategy;Pricing policy;Pricing journey;Organisational pricing capability
Issue Date: 2010
Publisher: Margin2
Citation: The Margin2 Pricing Partnership at CREAM – White Paper, 2010
Abstract: An organisation’s approach to Pricing can be seen as a competency in the sense that it is a combination of skills, behaviours and the application of knowledge. As the efficiency and effectiveness of pricing decisions improve, then a range of indicators highlight a more thorough, considered and generally more successful approach. Fewer mistakes are made, results are more visibility linked to previous actions, and implementation becomes quicker and more comprehensive.
Description: This is an author version of an article which has been published in its definitive form as a Margin2 / Brunel Pricing Forum white paper and has been posted by permission of the Brunel Pricing Forum for personal use, not for redistribution. The article was published online by Margin2 and the original version can be accessed at the link below.
Appears in Collections:Business and Management
Brunel Business School Research Papers

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