Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/6987Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Fagerstrom, A | - |
| dc.contributor.author | Ghinea, G | - |
| dc.date.accessioned | 2012-11-09T11:02:24Z | - |
| dc.date.available | 2012-11-09T11:02:24Z | - |
| dc.date.issued | 2011 | - |
| dc.identifier.citation | International Journal of Information Management, 31(2): 103 - 110, Apr 2011 | en_US |
| dc.identifier.issn | 0268-4012 | - |
| dc.identifier.uri | http://www.sciencedirect.com/science/article/pii/S0268401210001593 | en |
| dc.identifier.uri | http://bura.brunel.ac.uk/handle/2438/6987 | - |
| dc.description | This is the post-print version of the Article. The official published version can be accessed from the link below - Copyright @ 2011 Elsevier | en_US |
| dc.description.abstract | Do online recommendations have the same motivating impact as price at the point of online purchase? The results (n = 268) of an conjoint study show that: (1) when the price is low or high relatively to market price, it has the strongest impact (positive and negative) on the likelihood of an online purchase of an mp3 player, (2) when the price is average to market price, online recommendation and price are equal in their impact at the point of online purchase, and, (3) the relative impact from price increases when online shopping frequencies increases. The implications these results give are that online retailers should be aware that online recommendations are not as influential as a good offer when consumers purchase electronics online. However, other customer recommendations have a stronger impact on novice online shoppers than towards those consumers that shop more frequently online. | en_US |
| dc.language | English | - |
| dc.language.iso | en | en_US |
| dc.publisher | Elsevier | en_US |
| dc.subject | Point of online purchase | en_US |
| dc.subject | Price | en_US |
| dc.subject | Online recommendations | en_US |
| dc.subject | Motivating operation | en_US |
| dc.subject | Conjoint analysis | en_US |
| dc.title | On the motivating impact of price and online recommendations at the point of online purchase | en_US |
| dc.type | Article | en_US |
| dc.identifier.doi | http://dx.doi.org/10.1016/j.ijinfomgt.2010.10.013 | - |
| pubs.organisational-data | /Brunel | - |
| pubs.organisational-data | /Brunel/Brunel Active Staff | - |
| pubs.organisational-data | /Brunel/Brunel Active Staff/School of Info. Systems, Comp & Maths | - |
| pubs.organisational-data | /Brunel/Brunel Active Staff/School of Info. Systems, Comp & Maths/IS and Computing | - |
| pubs.organisational-data | /Brunel/University Research Centres and Groups | - |
| pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Information Systems, Computing and Mathematics - URCs and Groups | - |
| pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Information Systems, Computing and Mathematics - URCs and Groups/People and Interactivity Research Centre | - |
| Appears in Collections: | Publications Computer Science Dept of Computer Science Research Papers | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Fulltext.pdf | 206.58 kB | Adobe PDF | View/Open |
Items in BURA are protected by copyright, with all rights reserved, unless otherwise indicated.