E-government systems success and user acceptance in developing countries: The role of perceived support quality

Abstract

Electronic government (e-Government) projects create numerous benefits and opportunities for both governments and citizens worldwide. Accordingly, the increasing interest in e-Government raises the issue of how governments can increase citizen adoption and usage of their on-line services. The successful adoption of Information Communication Technologies (ICTs), the explosive increase in Internet usage and the rapid development of e-commerce in private sectors have placed pressure on public organisations to interact electronically with citizens. Conversely, the success of e-Government does not depend only on the supplier side, but also on the demand side and the willingness to adopt the on-line service. The concept of e-Government was developed and implemented initially in industrialised countries. Consequently, it should not be assumed that this concept is automatically appropriate for developing countries. Thus far, e-Government still faces major challenges as it continues to expand in developing countries. Moreover, when introducing e-Government to developing nations, it is anticipated that more effort will be necessary than in developed countries. The objective of various e-Government initiatives has moved in the past decade towards establishing services offering greater accessibility for citizens. As a result, it is necessary to examine all possible factors to explain citizens' adoption and usage of such systems. Hence, numerous models of e-Government adoption and intention to use and their extensions have been proposed and applied to empirical studies. Obviously, e-Government has occurred due to the technological revolution following the diffusion of the Internet and the success of information systems (IS) in organisations and e-Commerce. However, regardless of their success within the general IS context, the models are limited in terms of considering the diversity of users; they tend to assume that all end-users are homogeneous. The end-users of e-Government systems are more diverse than e-Commerce, with comparisons of wider layers of user groups (for example, elderly and less well-educated people) who are more likely to encounter problems while interacting with e-Government systems. IS literature confirmed that users’ technical capabilities and management support are influenced by their technical knowledge and expertise. Therefore, this research argues that perceived support quality is a new way of looking at citizens’ adoption and usage in the e-Government system’s field and a major factor of e-Government system’s acceptance, particularly in developing countries. This study is the first to examine the roles of perceived support quality and support satisfaction in the context of government-to-citizen (G2C), and it aims to advance knowledge within the field of e-Government by revealing the roles of perceived support quality and satisfaction towards behaviour intention and usage in developing countries. The proposed model builds upon Wixom and Todd’s (2005) theoretical model, which, in turn, was based on the integration of DeLone and McLean model (1992) into the technology acceptance model (TAM). The strength of the integrated model lies in its ability to guide both IT design and predict usage behaviours towards the system under investigation, and assume the overall theoretical model to maintain validity in G2C settings. Thirteen hypotheses were formulated to test the proposed research model. Behaviour intention to use e-Government services was proposed as the dependent variable, while the independent variables were information quality; information satisfaction; system quality; system satisfaction; social influence; performance expectancy; effort expectancy; perceived support quality and support satisfaction. A quantitative approach was deemed best suited to test the proposed model. Using a survey method (i.e. paper-based and an on-line survey), a total of 1252 responses was collected; however, only 628 were analysed. To test the proposed e-Government model, the state of Kuwait was chosen as the application area and the official website of Kuwait Government On-line Services (KGOS) was selected, since it offers a number of services on-line. Elements were citizens who have had prior experience with the KGOS website, and the survey was conducted from 5th August to 10th October 2010. Structural equation modelling (SEM) was selected as the statistical analysis technique with the Analysis of Moment Structures (AMOS) software. A total of 40 percent of the variance among the factors of support satisfaction, system satisfaction, information quality, effort expectancy and performance expectancy was explained by behavioural intention to use an e-Government system. All hypotheses were supported except for one. The findings confirm the significance to the support quality perceived by citizens, and also provide insights into whether user satisfaction literature and TAMs should be integrated to explain citizens’ intention to use e-Government systems. Thus, in terms of the theoretical implications, this study highlights the significance of recognising theoretical relationships when performing empirical research in e-Government settings. Consequently, to capture both the technical aspects and the services provided on-line, a new variable was introduced and renamed ‘perceived support quality’. Additionally, the model offers managers a new perspective for dealing with e-Government adoption by signifying the importance of support quality perceived by citizens. The proposed model provides government decision-makers in developing countries with an appropriate approach to determining which factors require attention in order to reap the highest benefits from e-Governments’ projects. This suggests paying less attention to the social influence (SI) factor and consider instead improving the quality of on-line support citizens demand.