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http://bura.brunel.ac.uk/handle/2438/8188
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DC Field | Value | Language |
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dc.contributor.author | Alkhunaizan, A | - |
dc.contributor.author | Love, S | - |
dc.date.accessioned | 2014-03-25T10:53:26Z | - |
dc.date.available | 2014-03-25T10:53:26Z | - |
dc.date.issued | 2013 | - |
dc.identifier.citation | Proceedings of the European, Mediterranean & Middle Eastern Conference on Information Systems (EMCIS) Accepted Refereed Papers, 2013, 17-18 October, Windsor, United Kingdom | en_US |
dc.identifier.isbn | 978-1-908549-11-2 | - |
dc.identifier.uri | http://www.iseing.org/emcis/emcis2013/EMCISWebsite/EMCISProceedings2013.html | en |
dc.identifier.uri | http://bura.brunel.ac.uk/handle/2438/8188 | - |
dc.description | Copyright @ 2013 EMCIS. | en_US |
dc.description.abstract | When developing and aiming to achieve success in the arena of mobile social network services, user behaviour is one of the key aspects for consideration. Nowadays, it is recognised that mobile social networks are fast, responsive technologies centred on facilitating mobile commerce. Our aim in this study to perform an empirical study to investigate the way in which social individual factors (gender, age and education) affect user acceptance in mobile social network services in the context of Saudi Arabia. In an attempt to achieve sound insight into the market of Saudi Arabia in relation to mobile commerce—which is recognised as being a very valuable sector—a survey was carried out targeting a sample of 363 participants in several cities across Saudi Arabia. As a result, social individual differences were discovered as having no significant statistical difference on mobile social network services. | en_US |
dc.language.iso | en | en_US |
dc.publisher | Brunel University | en_US |
dc.subject | Saudi Arabia | en_US |
dc.subject | Social influence | en_US |
dc.subject | Mobile social networks | en_US |
dc.title | An empirical study of the social individual differences on mobile social network service use | en_US |
dc.type | Conference Paper | en_US |
pubs.organisational-data | /Brunel | - |
pubs.organisational-data | /Brunel/Administration and Support Staff | - |
pubs.organisational-data | /Brunel/Administration and Support Staff/Administration and Support Staff | - |
pubs.organisational-data | /Brunel/Brunel Active Staff | - |
pubs.organisational-data | /Brunel/Brunel Active Staff/School of Info. Systems, Comp & Maths | - |
pubs.organisational-data | /Brunel/Brunel Active Staff/School of Info. Systems, Comp & Maths/Computer Science | - |
pubs.organisational-data | /Brunel/University Research Centres and Groups | - |
pubs.organisational-data | /Brunel/University Research Centres and Groups/Brunel Business School - URCs and Groups | - |
pubs.organisational-data | /Brunel/University Research Centres and Groups/Brunel Business School - URCs and Groups/Centre for Research into Entrepreneurship, International Business and Innovation in Emerging Markets | - |
pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Arts - URCs and Groups | - |
pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Arts - URCs and Groups/Brunel Centre for Contemporary Writing | - |
pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Health Sciences and Social Care - URCs and Groups | - |
pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Health Sciences and Social Care - URCs and Groups/Brunel Institute for Ageing Studies | - |
pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Health Sciences and Social Care - URCs and Groups/Brunel Institute of Cancer Genetics and Pharmacogenomics | - |
pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Health Sciences and Social Care - URCs and Groups/Centre for Systems and Synthetic Biology | - |
pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Information Systems, Computing and Mathematics - URCs and Groups | - |
pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Information Systems, Computing and Mathematics - URCs and Groups/Multidisclipary Assessment of Technology Centre for Healthcare (MATCH) | - |
pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Information Systems, Computing and Mathematics - URCs and Groups/People and Interactivity Research Centre | - |
Appears in Collections: | Publications Computer Science Dept of Computer Science Research Papers |
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