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Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/8232| Title: | The BP Deepwater Horizon débâcle and corporate brand exuberance |
| Authors: | Balmer, JMT |
| Keywords: | BP;Corporate brand positioning;Branding |
| Issue Date: | 2010 |
| Publisher: | Palgrave Macmillan |
| Citation: | Journal of Brand Management 18(2): 97 - 104, 2010 |
| Abstract: | No abstract available (Editorial). |
| Description: | This article is available to download from the publisher’s website at the link below. |
| URI: | http://www.palgrave-journals.com/bm/journal/v18/n2/full/bm201033a.html http://bura.brunel.ac.uk/handle/2438/8232 |
| DOI: | http://dx.doi.org/10.1057/bm.2010.33 |
| ISSN: | 1350-231X |
| Appears in Collections: | Business and Management Brunel Business School Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Notice.pdf | 39.69 kB | Adobe PDF | View/Open |
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