1. Brunel University Research Archive

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Results 6531-6540 of 8200 (Search time: 0.18 seconds).
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Issue DateTitleAuthor(s)
14-Apr-2025Dynamics of user engagement: AI mastery goal and the paradox mindset in AI–employee collaborationMarvi, R; Foroudi, P; AmirDadbar, N
27-Jun-2024Elevating B2B branding in a global context: Integrating existing literature and proposing a forward-thinking conceptual frameworkMarvi, R; Zha, D; Foroudi, P
2-Feb-2024Examining the Impact of Sensory Brand Experience on Brand LoyaltyZha, D; Foroudi, P; Melewar, TC; Jin, Z
25-Jun-2021Making sense of sensory brand experience: Constructing an integrative framework for future researchZha, D; Foroudi, P; Jin, Z; Melewar, TC
14-Jun-2022Antecedents and consequences of co-creation value with a resolution of complex P2P relationshipsForoudi, P; Marvi, R; Colmekcioglu, N
29-Mar-2022Experiencing the sense of the brand: the mining, processing and application of brand data through sensory brand experiencesZha, D; Foroudi, P; Melewar, TC; Jin, Z
21-Apr-2024AI-powered voice assistants: developing a framework for building consumer trust and fostering brand loyaltyRawool, V; Foroudi, P; Palazzo, M
1-Apr-2025Metaverse in Hospitality and Tourism in International Journal of Contemporary Hospitality Management: Guest EditorialForoudi, P; Marivi, R; Zha, D; Kooli, B; Bagozzi, R
13-Feb-2024Digital transformation: A multidisciplinary perspective and future research agendaPaul, J; Ueno, A; Dennis, C; Alamanos, E; Curtis, L; Foroudi, P; Kacprzak, A; Kunz, WH; Liu, J; Marvi, R; Nair, SLS; Ozdemir, O; Pantano, E; Papadopoulos, T; Petit, O; Tyagi, S; Wirtz, J
29-Jul-2021Corporate identity: Defnition and componentsForoudi, MM; Foroudi, P; Balmer, JMT

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