1. Brunel University Research Archive

Search


Start a new search
Add filters:

Use filters to refine the search results.

 | 
Results 8051-8060 of 8177 (Search time: 0.022 seconds).
Item hits:
Issue DateTitleAuthor(s)
29-Mar-2022Experiencing the sense of the brand: the mining, processing and application of brand data through sensory brand experiencesZha, D; Foroudi, P; Melewar, TC; Jin, Z
21-Apr-2024AI-powered voice assistants: developing a framework for building consumer trust and fostering brand loyaltyRawool, V; Foroudi, P; Palazzo, M
1-Apr-2025Metaverse in Hospitality and Tourism in International Journal of Contemporary Hospitality Management: Guest EditorialForoudi, P; Marivi, R; Zha, D; Kooli, B; Bagozzi, R
13-Feb-2024Digital transformation: A multidisciplinary perspective and future research agendaPaul, J; Ueno, A; Dennis, C; Alamanos, E; Curtis, L; Foroudi, P; Kacprzak, A; Kunz, WH; Liu, J; Marvi, R; Nair, SLS; Ozdemir, O; Pantano, E; Papadopoulos, T; Petit, O; Tyagi, S; Wirtz, J
29-Jul-2021Corporate identity: Defnition and componentsForoudi, MM; Foroudi, P; Balmer, JMT
12-Jul-2022Consumer Perceptions of Sustainable Development Goals: Conceptualization, Measurement and Contingent EffectsForoudi, P; Marvi, R; Cuomo, MT; Bagozzi, R; Dennis, C; Jannelli, R
6-Sep-2022Conceptualizing, Measuring, and Managing Marketing Assets: Developing the Marketing Assets, Communication Focus, and Capability NexusForoudi, P
13-Aug-2024Corporate identity management: A study of employees’ perceptions in the context of the retail and the hospitality and tourism sectorsForoudi, P; Paydas Turan, C; Melewar, TC; Dennis, C; Tzempelikos, N
5-Apr-2024Circular supply chain management in post-pandemic context. A qualitative study to explore how knowledge, environmental initiatives and economic viability affect sustainabilityKaur, M; Palazzo, M; Foroudi, P
7-Dec-2021Digital platforms: customer satisfaction, eWOM and the moderating role of perceived technological innovativenessRuiz-Alba, JL; Abou-Foul, M; Nazarian, A; Foroudi, P

Discover