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Issue Date | Title | Author(s) |
---|---|---|
2015 | Online corporate brand experience: Development of construct and measures | Hamzah, ZL; Othman, MN; Syed Alwi, SF |
2007 | Student corporate brand identification: An exploratory case study | Balmer, JMT; Liao, M |
2014 | Repertoires of the corporate past: Explanation and framework. Introducing an integrated and dynamic perspective | Burghausen, M; Balmer, JMT |
2009 | Corporate marketing: Apocalypse, advent and epiphany | Balmer, JMT |
2009 | Aligning identity and strategy: Corporate branding at British Airways in the late 20th century | Balmer, JMT; Stuart, H; Greyser, SA |
2018 | Analysing the interrelationship between CSR activities and the value co-creation process to enhance employer branding within the Omani hotel industry | Al Habsi, Zahra |