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Issue DateTitleAuthor(s)
2000The saliency of olins visual identity structure in relation to UK companies operating in MalaysiaMelewar, TC; Saunders, J; Balmer, JMT
21-Oct-2013Universities and export market orientation: An exploratory study of UK post-92 universitiesAsaad, Y; Melewar, TC; Cohen, G; Balmer, JMT
2015Introducing celebrity corporate brand and corporate brand enhancementHambali, A; Syed Alwi, SF; Balmer, JMT; Melewar, TC