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Issue Date | Title | Author(s) |
---|---|---|
2015 | Explicating Corporate Hertiage, Corporate Heritage Brands, and Organisational Heritage | Balmer, JMT; Burghausen, M |
2017 | Corporate heritage brands in China. Consumer engagement with China’s most celebrated corporate heritage brand – Tong Ren Tang: 同仁堂 | Balmer, JMT; Chen, W |