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Title: Corporate heritage brands in China. Consumer engagement with China’s most celebrated corporate heritage brand – Tong Ren Tang: 同仁堂
Authors: Balmer, JMT
Chen, W
Keywords: Corporate heritage;Corporate heritage brands;China;Imperial China;Traditional Chinese medicine
Issue Date: 2017
Publisher: Palgrave Macmillan
Citation: Journal of Brand Management: Advanced Collections, 2015, 22 pp. 194 - 210 (17)
Appears in Collections:Brunel Business School Research Papers

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