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Issue Date | Title | Author(s) |
---|---|---|
26-Jun-2021 | Corporate brand orientation: identity, internal images, and corporate identification matters | Balmer, JMT; Podnar, K |
18-Mar-2019 | Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education: Business school insights | Balmer, JMT; Mahmoud, R; Chen, W |
23-Dec-2021 | Managerial corporate brand orientation: explication, significance, and antecedents | Balmer, JMT |