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Title: Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education: business school insights.
Authors: Balmer, JMT
Mahmoud, R
Chen, W
Keywords: Corporate brands;Corporate brand identification;Higher education;Place branding;Social identity theory
Issue Date: 2019
Publisher: Elsevier
Citation: Journal of Business Research, 98
ISSN: 0148-2963
Appears in Collections:Brunel Business School Embargoed Research Papers

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