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Issue Date | Title | Author(s) |
---|---|---|
2016 | Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands | Santos, FP; Burghausen, M; Balmer, JMT |
2015 | Explicating Corporate Hertiage, Corporate Heritage Brands, and Organisational Heritage | Balmer, JMT; Burghausen, M |
2014 | Repertoires of the corporate past: Explanation and framework. Introducing an integrated and dynamic perspective | Burghausen, M; Balmer, JMT |
2014 | Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity | Burghausen, M; Balmer, JMT |
2015 | Introducing organisational heritage: Linking corporate heritage, organisational identity, and organisational memory | Balmer, JMT; Burghausen, M |
2015 | Corporate heritage identity stewardship: A corporate marketing perspective | Burghausen, M; Balmer, JMT |
2014 | Corporate Heritage Stewardship: A Corporate Marketing Perspective | Burghausen, M; Balmer, JMT |
2018 | Marketing, the past and corporate heritage | Balmer, JMT; Burghausen, M |