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Issue Date | Title | Author(s) |
---|---|---|
2016 | Coporate heritage torism brand attractiveness. The case of Tong Ren Tang and Chinese national identity | Balmer, JMT; Chen, W |
2017 | Corporate heritage brands in China. Consumer engagement with China’s most celebrated corporate heritage brand – Tong Ren Tang: 同仁堂 | Balmer, JMT; Chen, W |