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Issue Date | Title | Author(s) |
---|---|---|
2014 | h3 gourmet: great to go upmarket, but are people willing to pay for the difference? | De Carvalho, JC; da Silva, RV; Syed Alwi, SF |
2013 | Embedding knowledge and value of a brand into sustainability for differentiation | Gupta, S; Czinkota, M; Melewar, TC |
2010 | The BP Deepwater Horizon débâcle and corporate brand exuberance | Balmer, JMT |