1. Brunel University Research Archive

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Results 1011-1020 of 2222 (Search time: 0.015 seconds).
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Issue DateTitleAuthor(s)
2014Negative employee corporate brand identification: A case study of a prominent Malaysian University corporate brandSyed Alwi, SF; Balmer, JMT; Che-Ha, N; Yen, D
2012Employer branding and retention of employees in luxury hotel chains in MalaysiaSyed Alwi, SF; Arshad, R; Siew Yee, C
2013Celebrity as the human brand: The association between corporate brand communication and credibility with brand equityHambali, A; Syed Alwi, SF; Melewar, TC
21-Aug-2020Network rivalry, Competition and InnovationGalvin, P; Burton, N; Singh, PJ; Sarpong, D; Bach, N; Teo, S
2020Formal institutions and the development of entrepreneurial activity – the contingent role of corruption in emerging economiesHarraf, A; Ghura, H; Hamdan, A; Li, X
2015Introducing celebrity corporate brand and corporate brand enhancementHambali, A; Syed Alwi, SF; Balmer, JMT; Melewar, TC
30-Jan-2021Working towards Sustainable Innovation for Green Waste Benefits: The Role of Awareness of Consequences in the Adoption of Shaded Cocoa Agroforestry in GhanaYamoah, FA; Kaba, JS; Botchie, D; Amankwah-Amoah, J
2016Localization in China: How Guanxi moderates Sino-US business relationshipsYen, DA-W; Abosag, I
9-Nov-2015Animosity within borders: The mediating roles of regional identification and perceived discrimination on regional media preferenceHuang, Y-A; Lin, C; Yen, DA
2021Maternal Undernutrition in Adolescence and Child Human Capital Formation over the Life-Course: Evidence from an International Cohort StudyGeorgiadis, A; Benny, L; Dornan, P; Behrman, J

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