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Issue Date | Title | Author(s) |
---|---|---|
2008 | Soft power: Power of attraction or confusion? | Fan, Y |
2006 | The globalisation of Chinese brands | Fan, Y |
2005 | Ethical branding and corporate reputation | Fan, Y |
2000 | A classification of chinese culture | Fan, Y |
2008 | Country of origin, branding strategy and internationalisation: The case of Chinese piano companies | Fan, Y |
2005 | Made in China | Fan, Y |
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