1. Brunel University Research Archive

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Issue DateTitleAuthor(s)
2014The impacts of electronic word of mouth in social media on consumers` purchase intentionsEvans, C; Erkan, I
2019Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs)Li, S; Modi, P; Wu, MS; Chen, CH; Nguyen, B
20-Jun-2020Factors affecting eWOM credibility, information adoption and purchase intention on Generation Y: a case from ThailandDaowd, A; Hasan, R; Eldabi, T; Rafi-ul-Shan, PM; Cao, D; Kasemsarn, N
21-Jul-2020The impact of social media on the performance of microfinance institutions in developing countries: a quantitative approachDaowd, A; Kamal, MM; Eldabi, T; Hasan, R; Missi, F; Dey, BL
30-Jul-2019Social Media Led Co-creation of Knowledge in Developing Societies: SME’s Roles in the Adoption, Use and Appropriation of Smartphones in South AsiaDey, BL; Sarma, M; Pandit, A; Sarpong, D; Kumari, S; Punjaisri, K
24-Dec-2019Digital consumer culture and digital acculturationDey, BL; Yen, D; Samuel, L
19-Feb-2021#ILoveLondon: An exploration of the declaration of love towards a destination on InstagramFilieri, R; Yen, DA; Yu, Q
12-Apr-2022Consumers’ willingness to share digital footprints on social media: the role of affective trustSyed, M; Dey, B; Alwi, S; Kamal, M; Asaad, Y
1-Jan-2015Electronic word of mouth in social media: The common characteristics of retweeted and favourited marketer-generated content posted on TwitterAlboqami, H; Al-Karaghouli, W; Baeshen, Y; Erkan, I; Evans, C; Ghoneim, A
13-Feb-2024Digital transformation: A multidisciplinary perspective and future research agendaPaul, J; Ueno, A; Dennis, C; Alamanos, E; Curtis, L; Foroudi, P; Kacprzak, A; Kunz, WH; Liu, J; Marvi, R; Nair, SLS; Ozdemir, O; Pantano, E; Papadopoulos, T; Petit, O; Tyagi, S; Wirtz, J

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