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Issue Date | Title | Author(s) |
---|---|---|
2015 | Explicating industrial brand equity: Integrating brand trust, brand performance and industrial brand image | Syed Alwi, SF; Nguyen, B; Melewar, TC; Yeat-Hui, L; Liu, M |
22-Apr-2015 | Export market orientation behavior of universities: the British scenario | Asaad, Y; Melewar, TC; Cohen, G |
2015 | Introducing celebrity corporate brand and corporate brand enhancement | Hambali, A; Syed Alwi, SF; Balmer, JMT; Melewar, TC |