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Issue Date | Title | Author(s) |
---|---|---|
2008 | Key perspectives in nation image: a conceptual framework for nation branding | Fan, Y |
2008 | Children’s buying behaviour in China: A study of their information sources | Fan, Y; Li, Y |
2008 | Guanxi and business | Fan, Y |
2008 | The art of cross-cultural branding | Fan, Y |
2008 | The rise of emerging market multinationals and its impact on marketing | Fan, Y |
2008 | Soft power: Power of attraction or confusion? | Fan, Y |
2008 | Country of origin, branding strategy and internationalisation: The case of Chinese piano companies | Fan, Y |