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http://bura.brunel.ac.uk/handle/2438/9845
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DC Field | Value | Language |
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dc.contributor.author | Alhaidari, N | - |
dc.contributor.author | Coughlan, J | - |
dc.date.accessioned | 2015-01-20T14:14:42Z | - |
dc.date.available | 9999 | - |
dc.date.available | 2015-01-20T14:14:42Z | - |
dc.date.issued | 2014 | - |
dc.identifier.citation | Journal of Contemporary Eastern Asia, 13(2): 3-14, (September/October 2014) | en_US |
dc.identifier.issn | 1684-629X | - |
dc.identifier.uri | http://eastasia.yu.ac.kr/index.html | - |
dc.identifier.uri | http://bura.brunel.ac.uk/handle/2438/9845 | - |
dc.description.abstract | Online communities are an important source of electronic-word-of-mouth (eWOM), however few studies have examined these types of messages within the Middle Eastern context. This study focuses on Kuwaiti women as members of an online beauty forum; previous work has suggested a mediating effect of gender with women being more likely to trust and follow-up word-of-mouth with a purchase. A conceptual model, based on existing theoretical contributions, provides the basis of a coding framework for the message characteristics that influence members’ eWOM adoption. A sub-set of the analysis is presented: 218 threads (1820 messages, coded into 6702 units) illustrating cases where eWOM was adopted and thereby demonstrating continuance intention with members returning to the forum. Content analysis revealed the prevalence of emotional aspects in messages, coded into a new category of ‘community bonding’. Findings show that emotion expressed in messages is as influential and important as cognitive aspects of argument quality. | en_US |
dc.language.iso | en | en_US |
dc.publisher | Cyber Emotions Research Center | en_US |
dc.subject | Electronic-word-of-mouth | en_US |
dc.subject | Online community | en_US |
dc.subject | Decision-making | en_US |
dc.subject | Consumer opinion | en_US |
dc.subject | Kuwait | en_US |
dc.title | The influence of electronic-word-of-mouth on consumer decision-making for beauty products in a Kuwaiti Women's online community | en_US |
dc.type | Article | en_US |
dc.relation.isPartOf | Journal of Contemporary Eastern Asia | - |
dc.relation.isPartOf | Journal of Contemporary Eastern Asia | - |
pubs.publication-status | Accepted | - |
pubs.publication-status | Accepted | - |
pubs.volume | Forthcoming | - |
pubs.volume | Forthcoming | - |
pubs.organisational-data | /Brunel | - |
pubs.organisational-data | /Brunel/Brunel Staff by College/Department/Division | - |
pubs.organisational-data | /Brunel/Brunel Staff by College/Department/Division/College of Engineering, Design and Physical Sciences | - |
pubs.organisational-data | /Brunel/Brunel Staff by College/Department/Division/College of Engineering, Design and Physical Sciences/Dept of Computer Science | - |
pubs.organisational-data | /Brunel/Brunel Staff by College/Department/Division/College of Engineering, Design and Physical Sciences/Dept of Computer Science/Computer Science | - |
pubs.organisational-data | /Brunel/University Research Centres and Groups | - |
pubs.organisational-data | /Brunel/University Research Centres and Groups/Brunel Business School - URCs and Groups | - |
pubs.organisational-data | /Brunel/University Research Centres and Groups/Brunel Business School - URCs and Groups/Centre for Research into Entrepreneurship, International Business and Innovation in Emerging Markets | - |
pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Health Sciences and Social Care - URCs and Groups | - |
pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Health Sciences and Social Care - URCs and Groups/Brunel Institute for Ageing Studies | - |
pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Health Sciences and Social Care - URCs and Groups/Brunel Institute of Cancer Genetics and Pharmacogenomics | - |
pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Health Sciences and Social Care - URCs and Groups/Centre for Systems and Synthetic Biology | - |
pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Information Systems, Computing and Mathematics - URCs and Groups | - |
pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Information Systems, Computing and Mathematics - URCs and Groups/Multidisclipary Assessment of Technology Centre for Healthcare (MATCH) | - |
Appears in Collections: | Dept of Computer Science Research Papers |
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