Browsing by Author Fan, Y

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Issue DateTitleAuthor(s)
2005Can a nation be marketed like products?Fan, Y
2008Children’s buying behaviour in China: A study of their information sourcesFan, Y; Li, Y
1995Chinese cultural values and entrepreneurshipFan, Y
1996Chinese peasant entrepreneurs: an examination of township and villageFan, Y; Chen, N; Kirby, D
2000A classification of chinese cultureFan, Y
1993Competitor recognition by managerial perception -- a case in the UK computer industryFan, Y
2002Corporate branding in the retail sector: a practitioner’s perspectiveBurghausen, M; Fan, Y
2009Corporate communications in China : A preliminary studyFan, Y
2000Corporate communications in practice: the profile of pr directors in the british companiesDolphin, R; Fan, Y
2000Corporate communications: audiences, funding and crisis managementDolphin, R; Fan, Y
2008Country of origin, branding strategy and internationalisation: The case of Chinese piano companiesFan, Y
2005Ethical branding and corporate reputationFan, Y
2002Event sponsorship in ChinaFan, Y; Pfitzenmaier, N
2000Global marketing or local marketing: the confusion about globalisationFan, Y; Jiang, F
2006The globalisation of Chinese brandsFan, Y
2008Guanxi and businessFan, Y
2007Guanxi, government and Corporate reputation in China: Lessons for international companiesFan, Y
2002Guanxi’s consequences: Personal gains at social costFan, Y
2004How to communicate your brand on the web: Standardise or localise?Fan, Y
2001How to reach 1.3bn consumers in China?Fan, Y; Pfitzenmaier, N