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Browsing by Author Fan, Y

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Issue DateTitleAuthor(s)
2008Key perspectives in nation image: a conceptual framework for nation brandingFan, Y
2005Made in chinaFan, Y
2007Marque in the makingFan, Y
2002The national image of global brandsFan, Y
2006Nation branding: what is being branded?Fan, Y
2010No short cut in internationalisationFan, Y
2006Promoting business with corporate gifts: major issues and empirical evidenceFan, Y
2002Questioning Guanxi: Definition, classification and implicationsFan, Y
1995Reexaming strategic groups: existence, group structure and mobility barriersFan, Y
1996Research on joint ventures in china: progress and prognosisFan, Y
2008The rise of emerging market multinationals and its impact on marketingFan, Y
2007Soft power and nation brandingFan, Y
2008-Fan, Y
1995Strategic groups and cluster analysisFan, Y
2000Strategic Outsourcing: Evidence from the British CompaniesFan, Y
2009A study of food buying behavior among Chinese childrenFan, Y; Li, Y
2009Surrogate Brands - The pull to adopt an ‘Other’ nation; via sports merchandiseWilson, J; Liu, J; Fan, Y
1998The transfer of western management to China: Context, content and constraintsFan, Y
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