Showing results 41 to 58 of 58
< previous
Issue Date | Title | Author(s) |
2015 | Introducing organisational heritage: Linking corporate heritage, organisational identity, and organisational memory | Balmer, JMT; Burghausen, M |
23-Dec-2021 | Managerial corporate brand orientation: explication, significance, and antecedents | Balmer, JMT |
2018 | Marketing, the past and corporate heritage | Balmer, JMT; Burghausen, M |
2007 | The nature and management of ethical corporate identity: Discussion paper on corporate identity, corporate social responsibility and ethics | Balmer, JMT; Fukukawa, K; Gray, ER |
2014 | Negative employee corporate brand identification: A case study of a prominent Malaysian University corporate brand | Syed Alwi, SF; Balmer, JMT; Che-Ha, N; Yen, D |
2017 | A quadripartite approach to analysing young British South Asian adults’ dual cultural identity | Dey, BL; Balmer, JMT; Pandit, A; Saren, M |
2014 | Repertoires of the corporate past: Explanation and framework. Introducing an integrated and dynamic perspective | Burghausen, M; Balmer, JMT |
2020 | The role of corporate brand image for B2B relationships of logistics service providers in China | Balmer, JMT; Zhibin, L; Chen, W; He, X |
2000 | The saliency of olins visual identity structure in relation to UK companies operating in Malaysia | Melewar, TC; Saunders, J; Balmer, JMT |
2009 | Scrutinising the British Monarchy: The corporate brand that was shaken, stirred and survived | Balmer, JMT |
2016 | Scrutinizing stakeholder thinking. Orthodoxy or Heterodoxy? | Balmer, JMT; Johansen, TS; Nielsen, AE |
2017 | Selfie appropriation by young British South Asian adults: reifying, endorsing and reinforcing dual cultural identity in social media | Dey, BL; Balmer, JMT; Pandir, A; Saren, M; Balmer, JMT |
2007 | Student corporate brand identification: An exploratory case study | Balmer, JMT; Liao, M |
21-Oct-2013 | Universities and export market orientation: An exploratory study of UK post-92 universities | Asaad, Y; Melewar, TC; Cohen, G; Balmer, JMT |
22-Jan-2021 | Unveiling front-line employees’ brand construal types during corporate brand promise delivery: A multi-study analysis | Boukis, A; Punjaisri, P; Balmer, JMT; Kaminakis, K; Papastathopolous, A |
2014 | Wally Olins (1930–2014), corporate identity ascendancy and corporate brand hegemony. Celebrating the life of Wally Olins: Leading corporate identity exponent and prominent brand proponent | Balmer, JMT |
2017 | Wally Olins 1930-2014 | Balmer, JMT |
2016 | Why business school managers are a key corporate brand stakeholder group | Balmer, JMT; Wang, W-Y |