| Issue Date | Title | Author(s) |
| 2021 | A comparison of Chinese corporate brand slogans in two periods: before and after China joined the World Trade Organization (WTO). A content analysis on Chinese national culture values and advertising appeals | Wang, Wenwen |
| 12-Apr-2022 | Consumers’ willingness to share digital footprints on social media: the role of affective trust | Syed, M; Dey, B; Alwi, S; Kamal, M; Asaad, Y |
| 2019 | Corporate social responsibility as an augmented corporate heritage identity trait - a case study of the Jordanian banking sector | Al-Amad, Amjad |
| 2018 | An empirical investigation into the behavioural aspects of OBC participation for the brand using the commitment-trust theory of relationship marketing | Pournaris, Marios |
| 4-Apr-2020 | Film or Film brands? UK consumers' engagement with films as brands | Kohli, GS; Yen, D; Alwi, S; Gupta, S |
| 9-Dec-2020 | The Impact of COVID-19 on Celebrity and Social Media Influencers’ Branding Strategy | Hambali, A; Alwi, S |
| 2017 | Introducing celebrity corporate brand: moving beyond endorsement and exploring its effect on corporate brand enhancement | Hambali, Anisah |
| 9-Dec-2020 | Management of Corporate Identity for the pursuit of sustained CSR implement | Tourky, M; Alwi, S; Shaalan, A; Balmer, J |
| 9-Dec-2020 | Sustainable branding strategy via celebrity corporate brand | Hambali, A; Alwi, S; Balmer, J |
| 2022 | Total corporate brand image and its impact on university enrolment intention: A study from international prospective students | Mahboob, Sidrah |
| 9-Sep-2019 | Towards a Framework for Understanding Ethnic Consumers' Acculturation Strategies in a Multicultural Environment: A Food Consumption Perspective | Dey, BL; Alwi, S; Yamoah, F; Agyepong, S; Kizgin, H; Sarma, M |
| 1-Sep-2024 | A typology and model of privacy- and security-concerned users' attitudes towards digital footprints and consequent influence on their social media adaptation | Muhammad, S; Dey, B; Bala, H; Alwi, S; Asaad, Y |
| 21-Sep-2023 | Visibility through clutter: How could brands cut through advertising clutter on Instagram? | Ahmed, I; Asaad, Y; Alwi, S |
| 2024 | Visibility through clutter: How could small businesses cut through advertising clutter on Instagram? | Ismail, Ahmed Jamal |
