Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Subject Advertising
Showing results 1 to 10 of 10
Issue Date | Title | Author(s) |
2008 | Advertising, brand loyalty and pricing | Chioveanu, I |
2014 | Alcohol industry sponsorship and hazardous drinking in UK university students who play sport | O'Brien, KS; Ferris, J; Greenlees, I; Jowett, S; Rhind, D; Cook, PA; Kypri, K |
2016 | Awareness of alcohol advertisements and perceived influence on alcohol consumption: a qualitative study of Nigerian university students | Dumbili, EW; Williams, C |
2013 | Changing patterns of alcohol consumption in Nigeria: an exploration of responsible factors and consequences | Dumbili, E |
2005 | Danone Branding Strategy in China | Melewar, T C; Badal, E; Small, J |
2015 | Differentiation of online text-based advertising and the effect on users' click behavior | Jacques, JT; Perry, M; Kristensson, PO |
4-Oct-2018 | Does Humour Influence Perceptions of the Ethicality of Female-Disparaging Advertising? | Grougiou, V; Balabanis, G; Manika, D |
2008 | Driven to distraction: Determining the effects of roadside advertising on driver attention | Young, MS; Mahfoud, JM |
2017 | The influence of paralympic endorsement on consumers’ purchase intention | Ismael, Helen |
2016 | Responsiveness to healthy advertisements in adults: An experiment assessing beyond brand snack selection and the impact of restrained eating. | Dovey, T; Torab, T; Yen, D; Boyland, EJ; Halford, JCG |