Brunel University Research Archive(BURA) preserves and enables easy and open access to all
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Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/20775| Title: | Does Humour Influence Perceptions of the Ethicality of Female-Disparaging Advertising? |
| Authors: | Grougiou, V Balabanis, G Manika, D |
| Keywords: | Disparagement;Perceived Ethicality;Advertising;Humour;Sex |
| Issue Date: | 4-Oct-2018 |
| Publisher: | Springer |
| Citation: | Journal of Business Ethics, 2018 |
| URI: | http://bura.brunel.ac.uk/handle/2438/20775 |
| DOI: | http://dx.doi.org/10.1007/s10551-018-4032-x |
| ISSN: | 0167-4544 http://dx.doi.org/10.1007/s10551-018-4032-x 1573-0697 |
| Appears in Collections: | Brunel Business School Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | 347.01 kB | Adobe PDF | View/Open |
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