Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/20775
Title: Does Humour Influence Perceptions of the Ethicality of Female-Disparaging Advertising?
Authors: Grougiou, V
Balabanis, G
Manika, D
Keywords: Disparagement;Perceived Ethicality;Advertising;Humour;Sex
Issue Date: 4-Oct-2018
Publisher: Springer
Citation: Journal of Business Ethics, 2018
URI: http://bura.brunel.ac.uk/handle/2438/20775
DOI: http://dx.doi.org/10.1007/s10551-018-4032-x
ISSN: 0167-4544
http://dx.doi.org/10.1007/s10551-018-4032-x
1573-0697
Appears in Collections:Brunel Business School Embargoed Research Papers

Files in This Item:
File Description SizeFormat 
FullText.pdf347.01 kBAdobe PDFView/Open


Items in BURA are protected by copyright, with all rights reserved, unless otherwise indicated.