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Title: Does Humour Influence Perceptions of the Ethicality of Female-Disparaging Advertising?
Authors: Grougiou, V
Balabanis, G
Manika, D
Keywords: Disparagement;Perceived Ethicality;Advertising;Humour;Sex
Issue Date: 4-Oct-2018
Publisher: Springer
Citation: Journal of Business Ethics, 2018
ISSN: 0167-4544
Appears in Collections:Brunel Business School Embargoed Research Papers

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