Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Subject opportunism
Showing results 1 to 4 of 4
| Issue Date | Title | Author(s) |
|---|---|---|
| 10-Jul-2023 | Burning the candle at both ends: how to balance potential profitability and brand protection when licensing brands | Meschnig, A; Decker-Lange, C; Dubiel, A |
| 5-Apr-2021 | Curbing Opportunism in Marketing Channels: The Roles of Influence Strategy and Perceived Fairness | Wei, L; Jiang, L; Jia, F; Hu, Z; Yang, Z |
| 9-Dec-2020 | Rethinking guanxi and performance: Understanding the dark side of Sino–U.S. business relationships | Abosag, I; Yen, DA; Barnes, BR; Gadalla, E |
| 17-May-2021 | The unpowered customer: Co-creation as tactics of the weak | Appiah, G; Bonsu, S; Sarpong, D |