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http://bura.brunel.ac.uk/handle/2438/25591
Title: | The unpowered customer: Co-creation as tactics of the weak |
Authors: | Appiah, G Bonsu, S Sarpong, D |
Keywords: | co-creation dark side;de Certeau;opportunism;tactics of the weak |
Issue Date: | 17-May-2021 |
Publisher: | Elsevier |
Citation: | Appiah, G., Bonsu, S. and Sarpong, D. (2021) 'The unpowered customer: Co-creation as tactics of the weak', Journal of Business Research, 2021, 133, pp. 317 - 326. doi: 10.1016/j.jbusres.2021.04.053. |
URI: | https://bura.brunel.ac.uk/handle/2438/25591 |
DOI: | https://doi.org/10.1016/j.jbusres.2021.04.053 |
ISSN: | 0148-2963 |
Appears in Collections: | Brunel Business School Research Papers |
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