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http://bura.brunel.ac.uk/handle/2438/22494| Title: | Curbing Opportunism in Marketing Channels: The Roles of Influence Strategy and Perceived Fairness |
| Authors: | Wei, L Jiang, L Jia, F Hu, Z Yang, Z |
| Keywords: | opportunism;coercive influence;noncoercive influence;procedural fairness;distributive fairness;marketing channel |
| Issue Date: | 5-Apr-2021 |
| Publisher: | Elsevier |
| Citation: | Jia, F., Wei, L., Jiang, L., Hu, Z. and Yang, Z. (2021) 'Curbing opportunism in marketing channels: The roles of influence strategy and perceived fairness', Journal of Business Research, 131, pp. 69-80. doi: 10.1016/j.jbusres.2021.03.039. |
| URI: | https://bura.brunel.ac.uk/handle/2438/22494 |
| DOI: | https://doi.org/10.1016/j.jbusres.2021.03.039 |
| ISSN: | 0148-2963 |
| Appears in Collections: | Brunel Business School Embargoed Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | Embargoed until 5 Oct 2022 | 560.87 kB | Adobe PDF | View/Open |
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