Showing results 26 to 45 of 58
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Issue Date | Title | Author(s) |
7-Mar-2023 | Design, Corporate Brand Design and Corporate Heritage Brand Design: What are they? What of them? | Balmer, JMT |
18-May-2023 | Digital corporate communication and brand communication | Balmer, JMT |
2015 | Explicating Corporate Hertiage, Corporate Heritage Brands, and Organisational Heritage | Balmer, JMT; Burghausen, M |
2011 | Explicating ethical corporate marketing. Insights from the BP deepwater horizon catastrophe: The ethical brand that exploded and then imploded | Balmer, JMT; Powell, SM; Greyser, SA |
30-Sep-2020 | Explicating Place Identity Attitudes, Place Architecture Attitudes, and Identification Triad Theory | Foroudi, MM; Balmer, JMT; Chen, W; Foroudi, P; Patsala, P |
2013 | A grounded theory of the corporate identity and corporate strategy dynamic: A corporate marketing perspective | He, H-W; Balmer, JMT |
2015 | Guest Editorial | Chen, W; Balmer, JMT |
7-Mar-2023 | Heraldry, mottos and corporate heritage discovery and the University of Strathclyde: a case of 'Useful Learning' | Balmer, JMT |
2016 | Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands | Santos, FP; Burghausen, M; Balmer, JMT |
6-Feb-2020 | Higher Education: a once-in-lifetime purchase | Yang, H-P; Yen, D; Balmer, JMT |
2007 | Identity studies: Multiple perspectives and implications for corporate-level marketing | He, HW; Balmer, JMT |
2020 | The impact of corporate heritage design and augmented role identities on customer satisfaction through experience. The case study of traditional London taxi. | Ozdemir, Bedri Munir |
18-Mar-2019 | Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education: Business school insights | Balmer, JMT; Mahmoud, R; Chen, W |
2017 | The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution | Balmer, JMT; Yen, DA |
2015 | Introducing celebrity corporate brand and corporate brand enhancement | Hambali, A; Syed Alwi, SF; Balmer, JMT; Melewar, TC |
2015 | Introducing organisational heritage: Linking corporate heritage, organisational identity, and organisational memory | Balmer, JMT; Burghausen, M |
23-Dec-2021 | Managerial corporate brand orientation: explication, significance, and antecedents | Balmer, JMT |
2018 | Marketing, the past and corporate heritage | Balmer, JMT; Burghausen, M |
2007 | The nature and management of ethical corporate identity: Discussion paper on corporate identity, corporate social responsibility and ethics | Balmer, JMT; Fukukawa, K; Gray, ER |
2014 | Negative employee corporate brand identification: A case study of a prominent Malaysian University corporate brand | Syed Alwi, SF; Balmer, JMT; Che-Ha, N; Yen, D |