Browsing by Author Melewar, TC

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Issue DateTitleAuthor(s)
2010Applying marketing’s new dominant logic for interpreting customer experiences with brandsIsmail, AR; Melewar, TC; Lim, L; Woodside, AG
2012The car manufacturer (CM) and third party logistics provider (TPLP) relationship in the outbound delivery channel: A qualitative study of the Malaysian automotive industryAbdul Rahman, Nor Aida
2013Celebrity as the human brand: The association between corporate brand communication and credibility with brand equityHambali, A; Syed Alwi, SF; Melewar, TC
2015Corporate Brand: Business to BusinessSequeira, N; da Silva, RV; Syed Alwi, SF
2006Corporate branding, identity and communciations: A contemporary perspectiveMelewar, TC; Karaosmanoglu, E
2006Corporate communications, identity and image: A research agendaMelewar, TC; Karaosmanoglu, E
2013Corporate impression formation in online communities - determinants and consequences of online community corporate impressionsHallier Willi, Christine
2005Corporate reputation and crisis management: The threat and manageability of anti-corporatismMelewar, TC; Tucker, L
2016Corporate sports sponsorship: Exploring the relationships between consumer perception, consumer response and sponsor’s brand reputation – evidence from MalaysiaHambali, A; Nguyen, B; Ismail, N; Syed Alwi, SF
2002Defining the corporate identity constructMelewar, TC; Jenkins, E
8-Jun-2020Digital Society and Corporate Reputation: Towards the Next Generation of InsightsSyed Alwi, SF; Melewar, TC; Cuomo, MT; Schwaiger, M
2013Embedding knowledge and value of a brand into sustainability for differentiationGupta, S; Czinkota, M; Melewar, TC
2014The establishment of industrial branding through dyadic logistics partnership success (LPS): The case of the Malaysian automotive and logistics industryAbdul Rahman, NA; Melewar, TC; Sharif, AM
2015Explicating industrial brand equity: Integrating brand trust, brand performance and industrial brand imageSyed Alwi, SF; Nguyen, B; Melewar, TC; Yeat-Hui, L; Liu, M
22-Apr-2015Export market orientation behavior of universities: the British scenarioAsaad, Y; Melewar, TC; Cohen, G
1-Jun-2014Export market orientation in universities: Bridging the gap between export marketing and higher educationAsaad, Y; Melewar, TC; Cohen, G
2017Guest Editors’ IntroductionMelewar, TC; Nguyen, B; Syed Alwi, SF; Navare, J
2012How consumers judge brands endorsed by corporations: a process-based explanationIbraheem, Khaled Assad
2008Industry construction of the meaning of corporate identity in Nigeria's banking services sector: An interpretive analysis of corporate advertisements, 1970-2005Otubanjo, Babasola Olutayo
10-Apr-2017Integrating identity, strategy and communications for trust, loyalty and commitmentMelewar, TC; Foroudi, Pantea; Gupta, Suraksha; Kitchen, Philip J.; Foroudi, Mohammad M.