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Title: Corporate branding, identity and communciations: A contemporary perspective
Authors: Melewar, TC
Karaosmanoglu, E
Issue Date: 2006
Publisher: Henry Stewart
Citation: Journal of Brand Management, 14(1/2): 1 – 3, 2006
ISSN: 1350-231X
Appears in Collections:Marketing
Brunel Business School Research Papers

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