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Title: Corporate communications, identity and image: A research agenda
Authors: Melewar, TC
Karaosmanoglu, E
Keywords: Corporate image;Corporate identity;Company-control-led communication;Unplanned;Communication
Issue Date: 2006
Publisher: Henry Stewart
Citation: Journal of Brand Management, 14(½): 196-206, Mar 2006
Abstract: This paper focuses on the importance of corporate identity mix and unplanned (uncontrolled) communication elements in corporate image formation. It aims to define the scope of the communicators of corporate identity in the consumers' context. It presents a literature review with highlights on corporate identity management and corporate communication fields. Subsequently, the paper posits several propositions for future empirical testing
ISSN: 1350-231X
Appears in Collections:Marketing
Brunel Business School Research Papers

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