Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/11664
Title: | Scrutinizing stakeholder thinking. Orthodoxy or Heterodoxy? |
Authors: | Balmer, JMT Johansen, TS Nielsen, AE |
Keywords: | stakeholder theory;stakeholder management;corporate communication;corporate identity;corporate marketing |
Issue Date: | 2016 |
Publisher: | Taylor & Francis (Routledge) |
Citation: | International Studies of Management and Organization, 46(4): 2016 |
Abstract: | Marshaling insights from the corporate marketing and corporate communication fields, this article scrutinizes two prominent - albeit highly contrasting - perspectives relating to the corporate identity and stakeholder interface. The first takes an endogenous and institutional approach: this represents the orthodox and dominant perspective that focuses on an organization’s inherent corporate identity traits, ethos, and capabilities. The second adopts an exogenous and relational approach: this exemplifies a critical and constructionist perspective where corporate identities are constituted by the interactions with and among stakeholders. By examining these two perspectives, this article seeks to advance our understanding of the territory and the ways in which management and organizations should engage with different conceptualizations of the corporate identity and the stakeholder ‘interface’. |
URI: | http://bura.brunel.ac.uk/handle/2438/11664 |
ISSN: | 1 1 1558-0911 |
Appears in Collections: | Brunel Business School Research Papers |
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