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http://bura.brunel.ac.uk/handle/2438/14814
Title: | The Dynamic of Value Co-Creation and its interrelationship with employer branding: a study on the hotel industry in Oman |
Authors: | Hackney, RA Al Habsi, ZS Dey, B |
Issue Date: | 2017 |
Citation: | Academy of Marketing, University of Hull, 03 Jul 2017 - 06 Jul 2017. |
Abstract: | The paper aims to assess the value co-creation associated with employer branding in corporate citizenship context in the hotel industry for internal stakeholders within the corporate. A qualitative interview (semi-structured) method was conducted during a six-month period of fieldwork conducted in three Hotels in Oman to obtain stronger findings. This paper analyses and explains the dynamics of value co-creation and examines the interrelationship with CC and employer branding. In doing so this paper elaborates on the factors that constitute the value co-creation and how and to what extent the co-creation of value influences employer branding. |
URI: | http://bura.brunel.ac.uk/handle/2438/14814 |
Appears in Collections: | Brunel Business School Research Papers |
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