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http://bura.brunel.ac.uk/handle/2438/15568| Title: | Editorial [Corporate Brands: Ignored, Accepted and Now Celebrated] |
| Authors: | Chen, W Balmer, J |
| Issue Date: | 12-Feb-2018 |
| Citation: | Chen, W. and Balmer, J. (2018) 'Editorial [Corporate Brands: Ignored, Accepted and Now Celebrated]', Journal of Product and Brand Management, 27 (1). pp. 1 - 2. doi: 10.1108/JPBM-12-2017-1695. |
| URI: | https://bura.brunel.ac.uk/handle/2438/15568 |
| DOI: | https://doi.org/10.1108/JPBM-12-2017-1695 |
| ISSN: | 1061-0421 |
| Appears in Collections: | Brunel Business School Research Papers |
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