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http://bura.brunel.ac.uk/handle/2438/15888
Title: | The Impact of Electoral Context on the Electoral Effectiveness of District Level Campaigning: Popularity Equilibrium and the Case of the 2015 British General Election |
Authors: | Fisher, JT Cutts, D Fieldhouse, E Rottweiler, B |
Keywords: | elections;district-level campaigning;electoral context;Britain;popularity equilibrium |
Issue Date: | 10-Apr-2018 |
Publisher: | SAGE |
Citation: | Political Studies, 2019, 67(2): 271 - 290 |
Abstract: | © The Author(s) 2018. Campaigning at the district level can deliver electoral payoffs in a range of countries despite variations in electoral systems. However, effects may not be consistent. Campaigns do not occur in a vacuum, and contextual factors, exogenous to the campaign activity itself, may have a significant effect on the level of their electoral impact. The 2015 General Election in Britain is a particularly interesting case as there was a key contextual factor which could impact significantly on the effectiveness of the parties’ campaigns; the electoral unpopularity of the Liberal Democrats. Using a unique new dataset, this article assesses the contextual impact of party equilibrium at both national and district levels on campaign effectiveness. It represents the first attempt on a large scale to systematically assess the impact of party popularity on campaign effectiveness and demonstrates at both national and district levels the importance of contextual effects on election campaigns. |
URI: | https://bura.brunel.ac.uk/handle/2438/15888 |
DOI: | https://doi.org/10.1177%2F0032321718764800 |
metadata.dc.relation.isreplacedby: | 2438/20271 http://bura.brunel.ac.uk/handle/2438/20271 |
ISSN: | 0032-3217 |
Appears in Collections: | Dept of Social and Political Sciences Research Papers |
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