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Title: The Impact of Electoral Context on the Electoral Effectiveness of District Level Campaigning: Popularity Equilibrium and the Case of the 2015 British General Election
Authors: Fisher, JT
Cutts, D
Fieldhouse, E
Rottweiler, B
Keywords: elections;district-level campaigning;electoral context;Britain;popularity equilibrium
Issue Date: 10-Apr-2018
Publisher: SAGE
Citation: Political Studies, 2019, 67(2): 271 - 290
Abstract: © The Author(s) 2018. Campaigning at the district level can deliver electoral payoffs in a range of countries despite variations in electoral systems. However, effects may not be consistent. Campaigns do not occur in a vacuum, and contextual factors, exogenous to the campaign activity itself, may have a significant effect on the level of their electoral impact. The 2015 General Election in Britain is a particularly interesting case as there was a key contextual factor which could impact significantly on the effectiveness of the parties’ campaigns; the electoral unpopularity of the Liberal Democrats. Using a unique new dataset, this article assesses the contextual impact of party equilibrium at both national and district levels on campaign effectiveness. It represents the first attempt on a large scale to systematically assess the impact of party popularity on campaign effectiveness and demonstrates at both national and district levels the importance of contextual effects on election campaigns.
metadata.dc.relation.isreplacedby: 2438/20271
ISSN: 0032-3217
Appears in Collections:Dept of Social and Political Sciences Research Papers

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