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Issue Date | Title | Author(s) |
---|---|---|
2012 | Corporate brand management imperatives: Custodianship, credibility, and calibration | Balmer, JMT |
2013 | A grounded theory of the corporate identity and corporate strategy dynamic: A corporate marketing perspective | He, H-W; Balmer, JMT |
2009 | Aligning identity and strategy: Corporate branding at British Airways in the late 20th century | Balmer, JMT; Stuart, H; Greyser, SA |
2010 | The BP Deepwater Horizon débâcle and corporate brand exuberance | Balmer, JMT |
2011 | Explicating ethical corporate marketing. Insights from the BP deepwater horizon catastrophe: The ethical brand that exploded and then imploded | Balmer, JMT; Powell, SM; Greyser, SA |
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